Fashion and Textile Designer | Founder of Seren Erdoğan Couture
Seren Erdoğan was born in Turkey in 1995. She is an award-winning fashion and textile designer whose work bridges academic research, creative direction, and contemporary couture aesthetics.
In 2012, she was internationally recognized by receiving the Chugtai Art Award (Pakistan) for securing the Emerging Artist position—an early milestone that showcased her originality and artistic promise.
She graduated with a full scholarship from Atılım University’s Fashion and Textile Design Department, and in 2015, she launched her namesake brand, Seren Erdoğan Couture, offering bespoke designs grounded in craftsmanship, innovation, and conceptual depth.
To further her expertise, Seren attended the Fashion Design Master’s Program at Gazi University, and later completed her thesis at Başkent University, titled:
“A Research on Increasing Demand in Haute Couture Clothing Consumption Behaviors.”
She is currently pursuing a Ph.D. in Fashion Design at Ankara Hacı Bayram Veli University under the supervision of Prof. Dr. Neşe Çegindir, focusing on the intersection of luxury fashion, brand identity, and the automotive industry.
In addition to her design career, Seren has received professional training in Personal Branding, Body Language, Leadership, and Motivation Techniques, and she successfully passed the TOEFL iBT, enhancing her international communication capabilities.
Academic Publications & Conference Presentations
Seren Erdoğan actively contributes to academic discourse through her interdisciplinary research that connects fashion, branding, and design culture. Selected works include:
Erdoğan, S., & Çeğindir, N. Y. (2024). An Analysis of National Team Uniforms and Costumes of Various Countries Participating in the 2024 Paris Summer Olympics from a Brand Image Perspective. In Academic Studies in Social Sciences (pp. 433–464).
Çeğindir, N., & Erdoğan, S. (2025). A Case Study on Collaborations Between Designers and Automobile Brands: The Example of Gucci. Turkish Online Journal of Design Art and Communication, 15(1), 198–206.
Baş, M., Çeğindir, N., & Erdoğan, S. (2024). A Successful Brand Management Practice in the Automotive Sector: The Case of Lexus. XXVI. International Turkish Cooperative Congress, 24–25 September 2024, Spain.
She has also delivered talks and creative presentations at key national and international platforms, such as:
Oral Presentation: “Art and Design in the Covid-19 Period and Afterwards” – 4th Art and Design Education Symposium, Başkent University
Art Speaker – Craft Istanbul 2022
Fashion Show: “Women in Art” – ArtAnkara 2023
Art Workshop & Speaker – ArtContact Istanbul 2023
Curator – “Rediscovering Frida and Diego” Exhibition, in collaboration with the Mexican Embassy (2023)
About Seren Erdoğan Couture
At Seren Erdoğan Couture, the mission is to offer fashion consumers original, high-quality designs shaped by academic insight and artistic excellence.
Each garment reflects thoughtful material selection, craftsmanship, and a dedication to storytelling through design. Our vision combines cultural relevance, innovation, and emotional resonance—crafting not just fashion, but unique experiences.
By following global trends and pushing creative boundaries, Seren Erdoğan Couture continues to evolve as a bold voice in the world of high fashion.
We invite you to step into our world, where fashion meets philosophy and design meets identity.
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I was proud to take part in the Art Ankara International Fair with works that combined art and fashion. I presented an immersive fashion design installation to the audience.
💫 I Interpreted Selected Famous Works with Clothing Design as a Fashion Designer:
1- Elisabeth Vigée Le Brun’s “Marie Gabrielle de Gramont, Duchess of Caderousse” Portrait: I redesigned this portrait, which is an elegant reflection of the 18th century French aristocracy, with a modern touch using the elegant clothing and accessory details of the period. In this work, where Marie Gabrielle de Gramont is meticulously depicted as the Duchess of Caderousse, I tried to bring Vigée Le Brun’s style to life with clothing design details. I adapted the aristocratic elegance in the portrait and the fashion sense of the period to today’s fashion.
2- John Singer Sargent’s “Lady Agnew of Lochnaw” Portrait: I reflected Lady Agnew’s direct gaze and informal stance with the flowing fabric of her dress and her lilac sash. I redesigned this portrait, commissioned by the lawyer Andrew Noel Agnew in 1892, using Sargent’s style and Lady Agnew’s elegant appearance with modern fashion elements. In my clothes, I integrated these striking effects and Sargent’s influence on Edwardian society into today’s fashion. I also tried to make the chair in the portrait resemble it.
3- Elisabeth Louise Vigee Le Brun – Woman in a Straw Hat: I reflected Elizabeth Louise’s lively expression saying “Hello!” from 200 years ago to today in the clothing design. I interpreted the fashion of the period with a modern simplicity with her dress, shawl, straw hat, hair, make-up and earrings. In my designs, I tried to bring the liveliness and sincerity of Elizabeth Louise’s facial expression and her story to the present day.
This special event provided the opportunity to offer a different experience to the audience by bringing art and fashion together. This year we will exhibit this exhibition in Brussels!
Marat Bakayev is an artist born in Aktobe (Aktubinsk), Kazakhstan. He has been participating in exhibitions since 1982 and has been a member of the Union of Artists of Kazakhstan since 1990. Since 1998, he has been living and working in Almaty, and his drawings carry deep traces of Shaman culture.
As a fashion designer, I am deeply honored to have had the opportunity to bring his unique patterns to fabric.
The result of this special collaboration, the Seren Erdoğan Collection, can be visited at the ArtAnkara International Contemporary Art Fair.
